§ INVESTORS · The thesis

The biggest market
nobody has productised.

Africa's informal services economy is worth tens of billions a year and runs almost entirely on WhatsApp. We're the operating layer for it. Built around the people doing the work, not the platform extracting from them.

~$18B
TAM · informal services in W. Africa
Estimated annual spend on the kind of work Kyoos sits inside. World Bank & internal modelling, 2025.
17
Cities targeted by 2027
Ghana first, then Nigeria, Kenya, and Senegal across the next eight quarters.
~40%
Projected pro income lift
Modelled gain in monthly take-home for pros who shift their book to Kyoos. Validated against early users.
phase 1.The free window

Five years free, or 10,000 monthly active users — whichever comes first.

Until we cross that line, Kyoos is free for everyone. Zero commission for pros, zero fees for clients, zero in-app advertising. Every cedi spent on the platform goes to the pro who earned it.

The point of the free window is liquidity: a marketplace this trust-dependent only works once it's thick enough that a client can find a vetted pro for any job, in any covered city, in under three minutes. We'd rather buy that liquidity with patience than pay for it with hostile monetisation.

phase 2.Portfolio feed ads

Native ads in the portfolio feed — for the brands that sell pros their tools.

When a hairstylist scrolls the feed for inspiration, the brands that sell the wigs, the dryers, and the products she already buys appear there too — sponsored, clearly labelled, and ranked by relevance to the skill she practises. Same for software developers seeing dev tools, plumbers seeing fittings suppliers, designers seeing fonts and stock.

It's the same audience hardware stores and beauty suppliers already chase on radio and Instagram — better targeted, with intent signal Instagram doesn't have. Switches on at threshold.

phase 3.Profile boosting

Optional subscription for pros who want priority placement.

Pros who want to surface higher in search and on the live map can subscribe to a boost tier — a flat monthly fee, no auction, no take-rate on the jobs that come from it. Strictly opt-in: a free pro and a boosted pro with the same rating earn the same money per job.

This sits in front of an eventual third line — embedded financial products (instant payouts and working-capital lines) built on the income data pros generate on Kyoos. All revenue share with regulated partners. Never interest extraction.

For investors§ 03 / a

Want the
data room?

Quick 20-minute intro call, then a full data room with cohort metrics, unit economics, and the 36-month plan.

Email the team
For partners§ 03 / b

Reach
our pros.

Hardware merchants, beauty suppliers, telcos, banks — if your customer is a working pro in West Africa, we're the channel.

Talk partnerships